Public Relations - Social Media - Content Writing - On Camera Talent - Blogging - Marketing
Alabama Tourism
Social Media
Alabama Tourism's social media accounts have seen a steady increase of followers and engagement since beginning work on it in April 2016. One of the target goals was to increase followers outside of the state.
We worked with Facebook , Twitter and two Instagram pages (a travel page and a food page) to promote campaign driven content to bring traffic back to Alabama.Travel or attention to a specific event. The pages were co-written and co-managed with the client. All ads were managed and written by our team.
RESULTS
Facebook Fan Growth
2015 Total Fans - 55,688
2016 Total Fans - 81,687
2017 Total Fans - 149,124
+167.78%
Facebook Reach Totals
2016 Total Reach - 5,402,252
2017 Total Fans - 58,838,316
+609%
Twitter Fan Growth
2015 Total Fans - 16,500
2016 Total Fans - 18,800
2017 Total Fans - 21,873
+32.56%
Twitter Impressions Totals
2016 Total Fans - 1,640,000
2017 Total Fans - 1,903,900
+16%
Instagram Fan Growth
2016 Total Fans - 4,125
2017 Total Fans - 6,156
+33%
 Budget: $100 Reached: 18,223 people Engagement: 964 likes, comments, clicks |  Likes: 284 Impressions: 3,580 |  Engagement Ad Budget: $250 Page Likes: 1,813 Reach: 16,044 Avg. cost per click: $0.14 Brand Awareness Ad Budget: $250 Brand Awareness: 10,900 Reach: 150,651 Avg. cost per click: $0.02 |
|---|---|---|
 Website Clicks Ad Budget: $600 Website Clicks: 2,804 Reach: 100,416 Impressions: 159,735 Avg. cost per click: $0.14 Brand Awareness Ad Budget: $250 Brand Awareness: 10,900 Reach: 150,651 Avg. cost per click: $0.02 |  Likes: 245 Impressions: 3,324 |  Budget: $250 Engagement: 50,888 Reach: 68,181 Impressions: 90,070 Avg. cost per click: $0.01 |
 Budget: $1000 Reach: 265,684 Video Views: 134,042 Engagement: 2,236 Clicks: 3,903 |