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Alabama Tourism

Social Media 

Alabama Tourism's social media accounts have seen a steady increase of followers and engagement since beginning work on it in April 2016. One of the target goals was to increase followers outside of the state. 

 

We worked with Facebook , Twitter and two Instagram pages (a travel page and a food page) to promote campaign driven content to bring traffic back to Alabama.Travel or attention to a specific event. The pages were co-written and co-managed with the client. All ads were managed and written by our team.

 

RESULTS

 

Facebook Fan Growth                                                       

2015 Total Fans - 55,688

2016 Total Fans - 81,687

2017 Total Fans - 149,124

+167.78%

 

Facebook Reach Totals

2016 Total Reach - 5,402,252

2017 Total Fans - 58,838,316

+609%

 

 

 

Twitter Fan Growth

2015 Total Fans - 16,500

2016 Total Fans - 18,800

2017 Total Fans - 21,873

+32.56%

 

Twitter Impressions Totals

2016 Total Fans - 1,640,000

2017 Total Fans - 1,903,900

+16%

 

 

 

 

 

Instagram Fan Growth

2016 Total Fans - 4,125

2017 Total Fans - 6,156

+33%

 

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