Madison Elkin

Drivers traveling on I-59 and I-10 highways towards New Orleans were met with a series of consecutive billboards noting the number of miles they are from Mobile, the home of the original Mardi Gras.  The friendly jest was shared across social media channels and the cities two mayors even got in on the fun!

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RESULTS

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Social Media Reach: 143,212,354

Social Media Estimated AVE: $1,318,660.05

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PR Reach: 126,723,135
PR Estimated AVE: $1,238,921.50